Now in any field, it is not easy to reach decision makers with the right message, especially in the digital world. To make their assets work overtime, B2B companies are deploying intelligent content distribution strategies. B2b Content syndication enables marketers to distribute whitepapers, ebooks, and case studies to numerous validated content syndication partners. This increases brand awareness, capture active in-market quality leads, and continuously warms the nurtured contacts. This is in particular ideal to scale campaigns with focus on account-based target audience engagement.