How content benefits e-commerce websites?

E-commerce has been trending more and more worldwide since Covid happened and people started shopping things online. But with it being a trend the competition for business stores online also increased and to be on top you need to be the favorite of not only the customers but also of the search engines. And one thing that has proven to be effective for the e-commerce industry is great quality content used to help the customers understand the store and product it offers. So now all the online stores hire  ecommerce content writers  and acquire high-quality and unique content for their websites and product descriptions in order to attract customers and increase their sales.