Generating consistent, high-quality leads is crucial for scaling any sales operation. A solid b2b lead generation strategy aligns marketing efforts with the buyer’s journey, ensuring prospects are nurtured properly before handing them over to sales. The discussion often revolves around channels — email, LinkedIn, content syndication, or paid ads — and which combination delivers the best ROI. How do you balance volume with lead quality? Do you rely more on inbound or outbound campaigns, and how do you verify intent before outreach? Sharing successful approaches could help refine lead pipelines across various industries.