In my experience, many companies are trying to balance timely contact with customers against the need to comply with privacy laws. In this balancing act, call-back consent comes to their rescue. It allows companies to reach out to customers only on their consent, which enhances their positive relationships with the customers, while also being compliant to the law. It would be interesting to know how others are doing this. Are you experiencing higher response rates after being more conservative with call-back attempts, or are more traditional systems still serving you well? We need to figure out how this can be done without compromising the lead engagement which is crucial during racing sales situations.